Not all AI is built equally – a lesson on ‘vibe coding’

When Vibe Coding Hits the Wall. Recently, we onboarded a new customer who came to us in distress. They had attempted to build a large, business-critical application using low-code and “vibe coding” tools like Lovable. ‘Vibe’ tools claim to allow you to describe what you want to AI and it will just build you an …

AI assisted coding is great, but only when paired with experience.

AI Coding Agents and the Silent Explosion of Technical Debt. AI coding agents are everywhere right now. They promise faster delivery, fewer repetitive tasks, and the ability to ship more features with smaller teams. In many cases, they genuinely deliver on that promise. The problem starts when their output is treated as inherently trustworthy and …

Help! I’m a business owner.. “what is AI anyway”

Help! I’m a business owner… “What is AI anyway?” IT has always moved fast, and the AI industry is moving even faster. Most business owners in all sectors are hard-working, keeping their businesses running and not experts in IT, let alone AI. Sometimes it can feel overwhelming and give you FOMO — the feeling of …

What does “Helping your business become AI-First” actually look like?”

We have had people ask about AI-enablement and us helping your business understand and use AI, eventually becoming an AI-first organisation. What Being AI-First Actually Means Being AI-first does not mean: Being AI-first does mean: What We Offer to You We work with your team to help you identify: Everything we implement is documented, owned, …

Why AI-First Doesn’t Mean Developer-Last

2025 was a massive year for us at PHC Digital. It was the year when we moved from a situation where some developers sometimes used AI to assist, to officially becoming an AI-first organisation by December 2025. There’s a growing misconception in software delivery: that AI will replace developers, and that human involvement is a …